BiG Sports Fans
BiG Sports Fans was originally built on WIX. We migrated the site to WooCommerce, hosted it on a dedicated VPS, launched an eBay store, and added their inventory to Google Shopping. They now run an active SEO and social media campaign with five weekly blog posts shared across social channels and Google Places.
Client:
BiG Sports Fans
Location:
Las Vegas, NV
Project Year:
March, 2025
Duration:
60 Days
Platform:
WooCommerce
Digital Marketing Services
- Website Design
- WooCommerce Store / Upgrade from WIX
- Google Shopping + eBay Store
- SEO + Social Media Campaign
CLIENT HISTORY: eCommerce Marketer started working with this in client 2025.
- Challenge
- Solution
- Result
Challenge
BiG Sports Fans came to us with a vision to scale their growing sports merchandise business but were limited by the capabilities of their existing Wix website. The platform lacked the customization and performance needed for a serious eCommerce operation, especially as their product catalog expanded. Page load speeds were slow, backend organization was limited, and the checkout experience was not optimized for conversions. Additionally, they had no integrated presence on major marketplaces such as eBay or Google Shopping, which meant they were missing out on a large share of potential traffic and sales. On the marketing front, BiG Sports Fans had no structured SEO or content strategy in place, and their social media activity was inconsistent. They weren’t ranking for relevant keywords, and their brand visibility on search engines was low. With no blog, limited product descriptions, and weak local presence, they faced challenges in attracting and retaining organic traffic. They needed a full digital overhaul—something flexible, scalable, and aligned with their goals for long-term growth. Their challenge was not just technical, but strategic: to transition from a basic web presence into a competitive, multichannel eCommerce brand.
Solution
To address BiG Sports Fans’ limitations, we executed a full-scale digital transformation. The first step was migrating their website from Wix to a robust WooCommerce platform, hosted on a dedicated VPS for improved speed, stability, and scalability. This upgrade allowed for better product management, enhanced user experience, and full control over SEO and backend customization. Next, we expanded their online reach by building an eBay storefront and integrating their inventory into Google Shopping. This multichannel approach opened up new customer acquisition paths and increased product visibility on high-traffic platforms. To support long-term growth, we launched a comprehensive SEO and content marketing campaign. This included optimizing product pages, writing keyword-targeted blog posts, and implementing technical SEO improvements across the site. We also developed a weekly publishing schedule, generating five blog posts per week distributed across their social media channels and Google Business Profile. This created a consistent stream of fresh, indexable content that improved organic rankings and kept the brand active across platforms. Together, these efforts not only modernized the business’s digital infrastructure but also laid the foundation for sustainable traffic growth, increased conversions, and stronger brand authority.
Result
The transformation delivered measurable improvements across every key performance area. After migrating to WooCommerce and deploying the VPS hosting solution, the website experienced significantly faster load times and a smoother user experience, leading to improved conversion rates. The new platform also gave the client full control over their store layout, inventory management, and promotional campaigns. With their inventory now featured on both eBay and Google Shopping, BiG Sports Fans saw a substantial increase in traffic from new customer segments. Marketplace listings began generating consistent sales, and their presence in product-related search results expanded rapidly. The SEO and content strategy produced strong organic growth within the first few months. Blog traffic increased steadily, with several posts ranking on the first page of Google for team- and product-specific searches. Their domain authority improved, and internal linking structures boosted visibility across their product catalog. Social media engagement also rose as blog content drove regular interactions on platforms like Facebook and Instagram. Overall, BiG Sports Fans evolved from a limited Wix site into a competitive eCommerce brand with a strong multichannel presence, a scalable infrastructure, and ongoing organic visibility that continues to grow.
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