Jamie Dietrich
Jamie Dietrich Designs, a luxury home décor brand, needed a refreshed eCommerce experience to match its high-end aesthetic. We migrated their WIX store to Shopify 2.0, modernized the design, and streamlined product organization. With improved navigation, optimized checkout, and SEO-focused architecture, the new site provides a polished shopping experience that reflects the brand’s craftsmanship while supporting growth through scalability, search visibility, and an enhanced foundation for long-term eCommerce success.
Client:
Jamie Dietrich
Location:
Pasadena, CA
Project Year:
November 2019
Duration:
30 Days
Platform:
Shopify
Digital Marketing Services
- Shopify Website Design
- Search Engine Optimiazation
- Google Merchant Product Listing
- Website Migration from WIX to Shopify
CLIENT HISTORY: eCommerce Marketer has been working with this client for 7+ years, proving our commitment to our clients success.
- Challenge
- Solution
- Result
Challenge
Jamie Dietrich’s original website was outdated and failed to capture the elegance of their luxury home décor collections. While the brand is well established offline, their online presence lacked the visual appeal and technical structure to attract and convert customers effectively. Navigation was cluttered, making it difficult for shoppers to explore the full range of products. Product images and descriptions were not optimized for SEO or conversions, and site performance issues created friction in the buying process. Additionally, the checkout lacked flexibility, leading to abandoned carts. The challenge was to create a digital experience that mirrored the sophistication of their designs while also delivering speed, clarity, and scalability for future growth.
Solution
Our team migrated the entire storefront to Shopify 2.0, providing a stable and scalable foundation for eCommerce growth. We designed a mobile-first, luxury-inspired layout that highlighted product photography and craftsmanship while simplifying navigation for customers. The catalog was reorganized with clear categories, filters, and product tags, ensuring a smoother browsing journey. We streamlined the checkout process with secure payment integrations and optimized the site for performance and speed. On the backend, we built a clean SEO structure, improved metadata, and prepared product feeds for Google Shopping and marketplace expansion. Merchandising blocks and promotional tools were integrated to provide marketing flexibility. Together, these upgrades created a site that aligned seamlessly with Jamie Dietrich’s brand identity and elevated their online presence.
Result
The new Jamie Dietrich website launched as a polished, modern storefront that effectively communicates the brand’s luxury positioning. Shoppers now experience faster load times, intuitive product navigation, and a visually rich environment that showcases the uniqueness of each collection. The improved checkout process reduced friction and cart abandonment, contributing to stronger conversion rates. SEO-focused enhancements improved organic visibility and helped drive new traffic to the site, while backend feed preparation set the brand up for omnichannel selling opportunities. The platform’s scalability ensures Jamie Dietrich can expand product offerings and marketing campaigns without limitation. Overall, the project delivered not just a functional eCommerce upgrade but a sophisticated digital experience that mirrors the artistry of the brand.
Related Project
